Our Story
A journey from a local workshop to a global leader in high-performance cycling engineering.
The Pursuit of Perfection
"We didn't set out to build the most bikes. We set out to build the best ride."
Our story isn't one of mass production, but of obsessive precision. Every VeloStore bike is a testament to the belief that engineering can be an art form. We spend thousands of hours in wind tunnels and on mountain passes to ensure that when you clip in, you feel the difference.
From our signature aero frames to our ultra-responsive climbing rigs, every component is scrutinized. We partner with the world's leading materials scientists to push the boundaries of what's possible on two wheels.
Our Journey
Key milestones that defined our heritage
The Spark
VeloStore began in a small garage in Portland, fueled by a passion for aerodynamic efficiency and alpine climbs.
Carbon Breakthrough
We launched our first proprietary carbon fiber layup, setting new standards for stiffness-to-weight ratios.
Global Expansion
From a local favorite to a global contender, opening showrooms in London, Tokyo, and Milan.
Electric Revolution
Pioneering the next generation of performance e-bikes that preserve the purity of the ride.
The Soul of the Machine
We believe that a bike is more than the sum of its parts. It's a partner in your suffering on the steepest grades and a thrill-seeker on the fastest descents. That's why we never compromise. If it doesn't make the ride better, it doesn't make the cut.